The 7 Best Curly Hair Products To Restore Your Natural Coils (2025)

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Best detox shampoo

Ouai Detox Shampoo

$32 at Amazon

There are so many products required to keep curls bouncy, so scalp buildup is inevitable—even while using the very best curly hair products. A clarifying shampoo breaks down product differently than a standard shampoo. This one from Ouai works wonders at cleansing your scalp of hair products, hard water and dirt buildup. Use the clarifying shampoo once a week and massage with a scalp brush. Your head will thank you.

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Best shampoo

SheaMoisture Curl & Shine Shampoo

11.1520% OFF$8.96 at Amazon

SheaMoisture is a cult favorite among the curly hair community. Their Curl & Shine shampoo is a star, and nearly 14,000 five-star Amazon reviews agree it’s one of the best shampoos for curly hair. It improves hair elasticity, a helpful feature for those constantly tugging or brushing their curls into submission. Most of the brand’s haircare line is free of pesky sulfates, parabens and silicones; including this pick. It’s gentle enough for daily use and a perfect density for those with thick hair.

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Best conditioner

Matrix Biolage Conditioning Balm

23.004% OFF$21.99 at Walmart

Curly hair requires moisture—there’s no way around it. Conditioner locks in hydration to prevent it from being stripped by the environment (think sun damage), styling tools or hard water. This Matrix Biolage vegan formula features aloe and color-safe properties to maintain long-term moisture. Professional hairdressers use and recommend it for a salon-like finish from the comfort of your home.

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Best leave-in conditioner

Mielle Pomegranate & Honey Leave-In Conditioner

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If conditioner is the foundation, then leave-in conditioner is the support beams. Mielle shook the internet with its popular rosemary mint oil, but its leave-in conditioner is a hidden gem for frizz control. Formulated with pomegranate extract, babassou oil and other organic ingredients, the product is gentle for daily use and provides deep hydration.

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Best hair mask

K18 Leave-In Hair Mask

$75 at Amazon

K18 is a strong tool to have in your routine. According to our editor’s review, the leave-in molecular repair mask works so well, it could replace leave-in conditioner, gel and curl cream altogether. Apply the mask after you’ve shampooed and in lieu of a traditional conditioner. No need to rinse it out because the formula’s active properties are strong enough to outlast whichever method you use to dry your hair post-shower.

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Best brush

Denman Classic Styling Hair Brush

$21.95 at Amazon

Once the leave-in conditioner is worked into your strands, use a curly hair brush to form the curls. This is a crucial step in your routine, and using the best brush for your hair type makes a big difference. With nearly 60,000 five-star Amazon reviews, this Denman brush does the trick. Twisting sections of hair around the brush to create a spiral will guide the hair to take its natural shape. This Denman D3 pick is perfect for distributing product and restoring curl patterns.

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Best mousse

Ouidad Vitacurl Soft Defining Mousse

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The right mousse defines waves without the crunchy after effects. This Ouidad mousse formula uses a Botanical Omega 3-6-9 Complex: a blend of chia seeds, Japanese camellia and sunflower oils that repairs the natural lipid barrier. Curls can be heavy, but the Ouidad mousse adds volume and dimension from roots to ends—without the added weight. You can also replace mousse with another frizz-blasting product for a sleek look.

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Best gel

Pattern Curl Gel

$49 at Ulta

Gel is typically the last step in a curly hair routine to lock everything in. The Pattern Curl Gel uses aloe vera, coconut oil and cacay oil to hold curls in place. Work the product from the midsection and below instead of scrunching the ends or weighing down roots. Made with recyclable packaging and formulated without parabens, silicones and formaldehyde—this product is a natural way to have great hair.

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Best curl cream

Prose Custom Curl Cream

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Everyone’s hair is different—why shouldn’t the best curly hair products reflect that? Prose’s Custom Curl Cream can be personalized to your hair goals, lifestyle and environment. Whether you want fiber repair, UV control or curl definition, the curl cream can be factored into your shower routine or on a non-wash day.

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Best serum

John Frieda Frizz Ease Serum

11.9917% OFF$9.97 at Amazon

Unfortunately for many, frizz and curls go hand in hand. John Frieda’s Frizz Ease Serum combats humidity and heat damage with a bamboo extract perfect for unruly strands. When hair is still soaking wet, add a pump of the serum—two tops—and distribute it evenly. It’s also safe to use on color-treated hair. Learn more about it in our review.

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Best diffuser

Drybar Bouncer Diffuser

$34 at Ulta

Diffusers are a secret weapon for people with any type of wave and remain one of the best curly hair products. Most come in a standard size that attaches to the head of a hair dryer. This Drybar diffuser is loved by people with all hair types to set products and curls into place. Prevent the roots from laying too flat by flipping your head upside down and holding the diffuser at the roots.

What to consider when buying curly hair products

When buying curly hair products, it’s important to start with the basics. A clarifying shampoo and hearty conditioner provide a clean palette. Instead of wrapping freshly washed hair in a towel (which leads to friction, frizz and breakage), absorb water with a cotton T-shirt using your hands.

Curly hair experts recommend that hair still be dripping wet when you apply a leave-in conditioner, mousse or gel. Equip yourself with a brush designed for curly hair and a solid diffuser,and you’re good to go.

Why you should trust us

As the former associate shopping editor at Reader’s Digest,I have experience covering all things e-commerce. As a lifestyle writer, I’ve researched, tested and written about many different products. I used my extensive product knowledge to help me curate the best products for curly hair.

How we found the best curly hair products

To find the best curly hair products, we first narrowed down the thousands of hair products on the market to only creams, shampoos, serums and tools that work for curly hair. Then, we selected various items to help fill your curly hair routine. Next, we looked at what products are made of and why they work on curly hair to make sure your curls will love anything you pick from this list. Finally, we combed through user reviews to see what fellow curly-haired folks had to say and if these hair products work the way they promise to.

FAQs

Is gel or mousse better for curly hair?

Deciding between a gel and a mousse depends on the type of curls you have. If you have fine hair and looser curls, try a mousse. It’s lighter than a gel, so it won’t weigh down or flatten your curls. If your hair is thick and your curls are tight, a gel will most likely work better to control frizz and enhance the curls.

What is the best way to prevent frizz?

The main way to combat frizz is hydration, so make sure you use a hydrating shampoo and conditioner and hair masks on a regular basis. You’ll also want to use a microfiber towel when drying to reduce frizz. Air drying will also help keep frizz to a minimum, but if you need to dry your hair quickly, a diffuser is a great tool. To keep frizz away as your hair drys, use serums, curl creams, leave-in conditioner or mousse.

How often should you wash curly hair?

The frequency of washing curly hair varies depending on your hair type. It’s best to wash curly hair less frequently than straight hair because it tends to be drier and more prone to frizz. “Less frequently” will mean something different to everyone, though. Your hair type, scalp condition, lifestyle and personal preference determine how many hair wash days you have per week.